Waite
SIMULATED DELIVERABLEAshdown Timber is a fictional company. This page is a faithful simulation of the deliverable the audit week hands you on day 5. The structure is real; the numbers are illustrative.
The Agent Audit · what you receive

One workflow, seen as it really happens.

Ashdown Timber Ltd · 34-person timber and builders' merchant · fictional, for simulation
Chapter 01

The Audit

Five days embedded with the sales office. 6 people interviewed, 5 systems traced, 9 workflows documented, 1 chosen for value. Every exception categorised, every hour counted.

6
People interviewed
5
Systems traced
9
Workflows documented
1
Chosen for value
The audit week, day by day
Day 1
Kickoff + shadow the sales desk
Managing Director · Sales Office Manager
OutlookSageExcel
Day 2
Quote handling, end to end
Two estimators, full-process shadow
OutlookExcelWhatsApp
Day 3
Trace the systems
Price list archaeology · the credit-check thread
SageExcelBank portal
Day 4
Exceptions and rescue paths
Where it breaks, who rescues it, what the rescue costs
ExcelWhatsAppOutlook
Day 5
Quantify + agree the baseline
The operating map, the chosen workflow, the number
Excel
Who and what we sat with
People interviewed
Graham AshdownManaging Director
Tracey ColesSales Office Manager
Ryan WhitfieldEstimator · trade quotes
Sofia MarshEstimator · retail + site
Pam OseiBookkeeper · invoicing + credit
Dean LathamDespatch lead · deliveries
Systems traced
SageThe ERP

Holds the official price file; roughly 40% of quoted prices are overridden in Excel before they go out.

ExcelThe real systemACTION NEEDED

Price overrides, the quote log, the credit watchlist and the margin sheet. Four workbooks, one owner each.

Outlook shared inboxWhere quotes arriveACTION NEEDED

No tracking, no ownership flags. A request is “in progress” when someone remembers it.

WhatsAppApprovals + site photosACTION NEEDED

Discounts over 5% get agreed here. No record ends up anywhere else.

Bank portalCash check

Checked manually each morning before big orders are released. Stale by mid-morning.

Chapter 02

The Findings

The sales office's reality, organised so you can absorb it in two minutes.

How the sales office actually spends the week
34%
22%
18%
14%
12%
Re-keying and lookupChasing and waitingAssembling quotesException rescueSelling

74% of the sales office’s week goes to work an agent can carry. 14% needs human judgment. 12% is the selling these four people were hired to do.

Process maps: SOP vs. reality
Quote handlingSOP: 3 stepsReality: 11 steps, 5 handoffs
New account + credit checkSOP: 2 stepsReality: 7 steps, 3 handoffs
Order entrySOP: 3 stepsReality: 8 steps, 4 handoffs
Month-end invoicingSOP: 4 stepsReality: 9 steps, 4 handoffs
Top exception types
TypeFreq/moResolutionRepeatable
Price override needed
463.1 hrsYES
Stock level mismatch
381.4 hrsYES
Delivery date conflict
292.2 hrsYES
Part-load pricing
241.8 hrsYES
Credit hold question
174.6 hrsNO
Spec substitution
142.9 hrsYES
Duplicate purchase order
90.8 hrsYES
Missing site address
81.1 hrsYES
78% of exceptions follow a repeatable decision pattern an agent can carry from day one. The rest get their context pre-assembled so a human decision takes minutes, not hours.
Risk register
Single point of failureCRITICAL
The margin rules live in one head

Which customers get which price sits in Ryan's overrides workbook and Ryan's memory. When he is off, quoting slows to a crawl. No backup, no documentation.

No approval trailCRITICAL
Discounts agreed on WhatsApp

Anything over 5% is a message thread. Nobody can say who approved what, when, or against which job. The first person to ask will be an auditor.

Margin leakHIGH
Quotes priced on stale costs

Supplier increases land mid-quarter; the Excel price file catches up weeks later. Quotes go out on old costs and the margin quietly erodes.

Revenue leakHIGH
No follow-up on sent quotes

Roughly 1 in 5 quotes gets a follow-up. The rest sit in the shared inbox. Nobody owns the chase, so the chase does not happen.

Key-person riskMEDIUM
Holiday cover is a prayer

Two people can price a full trade quote. Both were on site visits twice during the audit week; the queue stopped both times.

The day-5 baseline
The number the next 25 days answer to
31 hrs/wk
Sales-office time on the quote workflow
26 hrs
Average quote turnaround, request to sent
9%
Quotes containing a pricing error
22%
Quotes that ever get a follow-up

Measured across the audit week from the quote log, the shared inbox, and 40 sampled quotes. Agreed with the Managing Director on day 5, before anything gets built.

Chapter 03

The Plan

What we do about it, in the 30 days that follow the audit week. One workflow, one embedded builder, numbers against the day-5 baseline.

The chosen workflow
Quote handling, end to end
  • High volume: around 120 quote requests a month, every one touched by hand
  • Repeatable: 78% of exceptions follow a pattern an agent can carry
  • Expensive: 31 hours a week, plus the margin leaking through stale prices
  • Measurable: turnaround, error rate and follow-up rate are all countable from day 1
Who does what in the new workflow
1Request lands, fields parsed, customer matchedDETERMINISTIC SOFTWARE
2Prices gathered, stock checked, quote draftedTHE AGENT
3Discounts over 5% and credit holdsA HUMAN APPROVES
4Quote sent, logged in Sage, follow-up scheduledDETERMINISTIC SOFTWARE
Every price, override and approval recordedALWAYS ON
The 30 days from here
DAYS 1–7 · DONE
The audit week

This deliverable: the operating map, the exception patterns, the risk register, the baseline.

DAYS 8–14
Build

The quoting agent, wired into Sage, the shared inbox and the price rules, run against real requests with the estimators watching.

DAYS 15–21
Prove

An eval suite from 20 real quotes with hand-checked ideal outcomes. Pass rate, failure categories and cost per quote, measured.

DAYS 22–30
Run & teach

Live on real requests with the approval gate in place. The team trained to run, read and extend it. The before-and-after against day 5.

Projected value, illustrative
22 hrs/wkSales-office time back, redeployed to selling and site visits
Same dayQuote turnaround, down from an average of 26 hours
~£48k/yrTime redeployed, at loaded cost
~£20k/yrMargin protected: live costs plus errors caught before sending
~£68k/yr
illustrative projected annual value

Redeployment, not redundancy: the estimators stop re-keying and start selling. Every follow-up happens because an agent owns the chase. Figures are illustrative for this simulation; yours come from your own day-5 baseline.

Next steps
01
Book the audit week

Five days embedded, one deliverable like this one for your workflow. Scoped and quoted up front.

02
Your team's role

An hour with each person who runs the workflow, read access to the systems it touches, and a decision-maker who can say yes within a day.

03
Day 30

A production agent with guardrails, an eval suite, a trained team, and the before-and-after numbers in front of your leadership.

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