Field notes
What we’re building, in the open.
hub
The site agent that answers, qualifies, and books
Inside the Waite site agent: accurate answers, qualified leads, real calendar bookings with reminders and reschedule links, every conversation saved to your CRM, installed with one line of code.
7 min · Aug 2026
orolo
Why watch pricing is broken
The gap between what a dealer pays and what a boutique asks is wider than the market admits. How to read the spread, in plain numbers.
5 min · Jun 2026
hub
Shipping in public: day 30
Thirty days in: the pricing engine and dealer wedge shipped, the ingest pipeline broke twice, and the agents ran the night shift.
4 min · Jun 2026
superfan
Agents that finish the job
A demo performs once; a worker owns the outcome. Three rules that turn a clever prompt into something that runs while you sleep.
6 min · Jun 2026
lodestar
Finding the north star
Roadmaps drift. Pick the one honest number that means it's working, and let it settle every argument about what to build next.
3 min · Jun 2026